Professional Standards and Ethical Practice
Behavioural science carries significant influence. The ability to understand how people think, communicate, behave, and make decisions must always be exercised responsibly and ethically.
Every registered member of the Professional Board commits to maintaining integrity, honesty, confidentiality, professional competence, respect for diversity, informed consent, and responsible application of behavioural methodologies. Members agree to work within their education, experience, and professional scope while recognising the importance of appropriate referral when a client's needs extend beyond their competence.
The Board encourages practitioners to remain informed through research, Continuing Professional Development, supervision where appropriate, and ongoing professional reflection. These standards strengthen public confidence while ensuring behavioural methodologies are used to empower rather than manipulate those they serve.